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HMi Elements has taken a major step into the UAE market through a partnership with Al-Yaseah, an Abu Dhabi-based supplier to the oil and gas industry. This marks HMi’s first venture into the UAE market, representing a significant milestone in its global expansion strategy.

The collaboration comes as the Middle East continues to expand its oil and gas infrastructure, driving demand for reliable equipment in hazardous environments. Al-Yaseah, established in 1981, is renowned for its expertise in the region’s oil and gas industry, acting as a gateway for international companies entering the UAE. Its clientele includes prominent organizations including Abu Dhabi Airports, Total Energies, and Hyundai Engineering & Construction Co.

Through this partnership, HMi Elements will bring its cutting-edge Zone 1 and Zone 2 human machine interface (HMI) solutions to Al-Yaseah’s extensive network. HMi’s products are specifically designed to perform in the most stringent of hazardous environments, delivering unmatched precision, durability, and reliability – qualities that perfectly align with Al-Yaseah’s mission to offer innovative and resilient solutions to its clients.

Al-Yaseah’s deep understanding of the region’s regulatory landscape and its established client base position it as an ideal partner for HMi Elements. By working together, the companies aim to provide faster, more localized access to HMi’s rugged computing solutions, addressing the increasing demand for durable and high-performing technology in hazardous areas.

Commenting on the partnership, Shannen de’Vries, business development manager at HMi Elements, said: “Expanding into the Middle East is a key part of HMi Elements’ growth strategy, especially given the region’s vital role in the global oil and gas sector, so I am delighted we have made such a strong partnership with the team at Al-Yaseah.

“The partnership supports our goal to start growing in the Middle East and to increase our foothold in major markets outside the UK and U.S., representing our commitment to providing cutting-edge solutions globally.

“Al-Yaseah will support HMi to navigate the regulatory landscape and gain ADNOC (Abu Dhabi National Oil Company) approval, which is critical for doing business in the UAE. Securing this approval will open doors to key projects and partnerships in the UAE’s oil and gas sector, significantly enhancing HMi’s market position.”

Khalid Al-Qubaisi, managing director of Al-Yaseah, added: “This collaboration aligns perfectly with Al-Yaseah's vision of bringing innovative and resilient solutions to the Middle East. Our combined efforts aim to provide high-performance equipment that can withstand extreme conditions while ensuring operational efficiency and safety.

“Through this partnership, we aim to leverage our local expertise and HMi Elements' cutting-edge technology to deliver enhanced reliability and sustainability for our clients across industries. We are confident that this collaboration will foster mutual growth and further strengthen our position as a leader in industrial solutions.”